This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques.
This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, ...
By the end of this book, you'll be able to solve business problems using CRM Analytics and design, build, test, and deploy analytics dashboards efficiently.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the ...
"This is the only book on CRM that has made it to my credenza." --Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation.
This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques.
This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.