Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), ...
The original source material was drawn from local archives, museums, and newspapers of the discussed period. A unique feature of the volume is the rich amount of images that complement every single case study of ethnic shows.
This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.
By addressing what it means to belong beyond the collective safety net and an emotionally buttressed sense of embeddedness, The Price of Belonging exposes the adverse sides of belonging characterised by obligations, commitments, sacrifices, ...