Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.

This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy.

This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.

Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, ...

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions.

This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site.

Many traditional project management methods don't work with e-business. This book presents proven real world management methods that are adaptive, dynamic, and flexible in an e-business environment.

Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful.

A guide to using the Internet for a company's competitive growth and advantage.