Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Strategic Brand Management, 3rd Edition

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Winning at New Products: Creating Value Through Innovation

Reputation Rules (PB)

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur: Edition 2

Grow From Within (PB): Mastering Corporate Entrepreneurship and Innovation

What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools

The Four Lenses of Innovation: A Power Tool for Creative Thinking

Essentials of Supply Chain Management

The Prepared Mind of a Leader: Eight Skills Leaders Use to Innovate, Make Decisions, and Solve Problems

Kellogg on Advertising and Media: The Kellogg School of Management

Price Management: Strategy, Analysis, Decision, Implementation

The SAGE Handbook of Advertising

Customer Data Integration: Reaching a Single Version of the Truth

Entrepreneurs Are Made Not Born

The First Move: A Negotiator's Companion

5 Steps to Board Success: New Approaches to Board Effectiveness and Business Success